PRIVACY POLICY

Last Updated: January 7, 2026

This Privacy Policy (“Privacy Policy”) describes how Trilliant Food & Nutrition, LLC and our subsidiaries and affiliates  (collectively, “Trilliant,” “us,” “we,” or “our“) collect,
use and collect, use, disclose and share your personal information in connection with  our websites at www.trilliantfood.com, www.victorallen.com, and any other websites we operate that link to this  Privacy Policy (collectively, the “Site”), our services, our social media profiles, our email communications, and our  related products, sales, marketing, or events (collectively, the “Platform“), and the choices that you have with  respect to your personal information.

We reserve the right, at any time, to modify this Privacy Policy. If we make material revisions, we will post a notice on the Site. You should review this Privacy  Policy periodically so that you keep up to date on our most current policies and practices. We will note the effective  date of the latest version of our Privacy Policy at the top of this Privacy Policy. Your continued use of the Platform  following posting of changes constitutes your acceptance of such changes. If you do not agree with the changes, please do not use our Site or Platform.

1. COLLECTION OF PERSONAL INFORMATION

1.1. Personal Information We Collect. The types of personal information we may collect depend on the products  and services you request from us. The following are categories (with non-exhaustive examples) of personal  information we may collect about you:

Categories

  • Individual Identifiers and Demographic Information

    Examples:

    • Contact information, such as your name, address, phone number, and email address.
    • Demographic information, such as general location information like city, state and geographic  area.
  • Commercial Information

    Examples:

    • Payment information, such as your payment method, credit or debit card number, and billing  address. Please note that we do not process or store
      your credit card information; we use a third-party payment processor to do so.
    • Profile and account information, such as your account name and password, subscriptions, order  history, reviews, and products you have purchased.
    • Communications, such as email messages, phone calls, social media interactions, and other  communications.
    • Preferences, such as your preferences for receiving marketing and other communications and  your product interests.
    • Customer service call recordings, such as recordings that may be collected when you contact our  customer service team.
  • Internet or Network Activity

    Examples:

    • Device information, such as your computer or mobile device operating system type and version  number, manufacturer and model, browser type, screen resolution, IP address, unique  identifiers, the website you visited before browsing to our site, and general location  information such as city, state or geographic area.
    • Online activity information, such as pages or screens you viewed, how long you spent on a page  or screen, navigation paths between pages or screens, information about your activity on a page  or screen, access times, and duration of access.
  • Search Bar Data Collection

    Example:

    • When you use the search bar on our Site, we may collect information related to your search queries, including the terms you enter and your interactions with search results. This information may be used to improve our Site, analyze trends, and enhance your experience. We may also share search- related information with third-party service providers who assist us in processing and analyzing search queries or in delivering relevant content or advertisements. These third parties are required to handle your information in accordance with applicable privacy laws and our instructions. By using the search bar, you acknowledge and agree to this collection and sharing of information as described above. If you have any questions or concerns, please contact us.
  • Inferences Drawn from Personal Information

    Examples:

      • Profiles reflecting your preferences and other characteristics, such as inferences regarding your  preferences when using the Platform and other characteristics about your interactions with us  that we may combine with other personal information we collect about you as described in this  Privacy Policy.

1.2. Sources of Personal Information. We obtain the categories of personal information listed above from the  following categories of sources:

  • Personal Information You Provide. We collect personal information when you voluntarily submit it to  us. For example, we may collect or receive personal information when you create an account on the  Platform, sign up to receive our emails, purchase a product, enroll in a new subscription, participate  in our promotions, contests, or surveys, post a review, submit a request to our customer service  team, interact with us on social media, or otherwise.
  • Automatically Collected Personal Information. We, our service providers, and our advertising  partners may automatically log information about you, your computer or mobile device, and your  activity over time on our Platform and other sites and online services, including the device  information and the online activity information described in the table above. Like many online  services, the Platform uses cookies and similar technologies to facilitate automatic data collection,  such as:
    • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the  visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling  functionality, helping us understand user activity and patterns, and facilitating online advertising.
    • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to  cookies but allow storage of a larger amount of data.
    • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was  viewed or clicked, typically to compile statistics about usage of websites and the success of  marketing campaigns.
  • Personal Information Obtained from Third Parties. We may also receive personal information about  you from other third party sources. For example, we receive personal information from our business  and advertising partners, event sponsors, joint marketing partners, affiliates and related companies, social media sites, or companies that provide us with personal information to supplement what we  already know about our customers and clients or help us identify new customers. We may merge or  combine such personal information with the other types of personal information we collect about  you.
  • Referrals. Users of the Platform may have the opportunity to refer colleagues, friends, or other  contacts to us and share their contact information with us. Please do not refer someone to us or  share their contact information with us unless you have their permission to do so.

By submitting a telephone number or other contact information to Trilliant, you agree that Trilliant, and/or a representative acting on its behalf, can contact you at the telephone number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive our products and/or services.

2. USE OF PERSONAL INFORMATION

We may use your personal information for various purposes, including the uses below and as otherwise described  in this Privacy Policy or at the time of collection:

2.1. To Provide the Platform and Our Services. We may use your personal information to:

  • provide you with the products, subscriptions, content, features, and services that you request;
  • set up, maintain, and monitor your account on the Platform;
  • process your transactions and purchases;
  • communicate with you about the Platform (including by sending announcements, updates, security  alerts, and support and administrative messages);
  • understand your interests, personalize your experience on the Platform, and deliver information  about products and services relevant to your interests; and
  • respond to your inquiries and requests for customer support, including to investigate and address  your concerns and monitor and improve our responses.

2.2. For Research and Development. We use personal information to understand and analyze the usage trends  and preferences of our users to make our Platform and other offerings better, diagnose technical issues, and  develop new features and functionality. As part of these activities, we may create aggregated, de-identified or  other anonymous data from personal information we collect. We make personal information into anonymous  data by removing information that makes the data personally identifiable to you. We may use this anonymous  data and share it with third parties for our lawful business purposes, including to analyze and improve the  Platform and promote our business.

2.3. For Marketing and Promotional Communications. We may send you Trilliant-related or other offers,  promotions, and marketing communications as permitted by law. You may opt-out of our marketing  communications as described in the “Opt-out of Marketing Communications” section below.

2.4. Advertising. We, our business partners, and our third party advertising partners may collect and use your  personal information for advertising purposes. We may contract with third-party advertising companies and  social media companies to help us advertise our services, identify potential customers, and display ads on our  Site and other sites, including through the use of interest-based advertising. These companies may use cookies  and similar technologies to collect information about you (including the device information and online activity  information described above) over time across our Platform and other sites and services or your interaction  with our emails, and use that information to serve ads that they think will interest you and/or use hashed  customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can  learn more about your choices for limiting interest-based advertising, in the “Advertising Choices” section  below.

2.5. For Compliance, Fraud Prevention, and Protection. We may use your personal information to: • comply with applicable laws, lawful requests, and legal process (such as to respond to requests from  government authorities);

  • maintain the safety, security, and integrity of our Platform, products and services, business,  databases and other technology assets;
  • protect our, your or others’ rights, privacy, safety or property (including by making and defending  legal claims);
  • audit our internal processes for compliance with legal and contractual requirements and internal  policies;
  • enforce the terms and conditions that govern the Platform; and
  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity,  including cyberattacks and identity theft.

3. SHARING OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this Privacy Policy or as otherwise described at the time  of collection, we may share your personal information with the following categories of recipients:

3.1. Service Providers. We share personal information with third parties and individuals who perform functions on  our behalf or help us run our business and the Platform, such as service providers that help us perform email  services, website hosting, maintenance services, database management, web analytics, billing, payment  processing, marketing, and other purposes.

3.2. Related Companies. We may share your personal information with companies that are affiliated with us (that  is, that control, are controlled by, or are under common control with us) or may be affiliated with us in the  future for the purposes described in this Privacy Policy.

3.3. Other Users and the Public. Your personal information may be shared with other users and the public on the  Platform. The Platform may provide you with the opportunity to post or make available content, messages,  and other information to other users of the Platform or the public, such as when you submit a product review  or communicate with us on social media. We do not control how other users or third parties use any personal  information that you make available to them. Please be aware that any information you post publicly can be  cached, copied, screen captured or stored elsewhere by others (e.g., search engines) before you have a chance  to edit or remove it.

3.4. Business Transactions. If we sell all or part of its business or make a sale or transfer of assets or are otherwise  involved in a corporate divestiture, financing, merger, consolidation, acquisition, reorganization, sale, spin-off,  or other disposition of all or any portion of the business or assets of, or equity interests in, Trilliant or our  related companies (including, in connection with a bankruptcy or similar proceedings), we may transfer your  personal information to a third party as part of that transaction, including at the negotiation stage.

3.5. Legal Authorities and Others. We may disclose your personal information to law enforcement, government  authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with law  or for the compliance, fraud prevention and protection purposes described above.

3.6. Advertising and Other Business Partners. We may share your personal information with third party  advertising or joint marketing partners, as well as our other business partners for the purposes described in  this Privacy Policy or at the time of collection.

3.7. Professional Advisors. We may disclose your personal information to our professional advisors, such as  lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they  render to us.

4. SECURITY OF PERSONAL INFORMATION

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use  reasonable efforts to protect your personal information from the risks presented by unauthorized access or  acquisition, we cannot guarantee the security of your personal information.

5. YOUR CHOICES

You can make the following choices with respect to your personal information.

5.1. Access or Update Your Personal Information. You may review and update certain account information by  logging into your account on the Platform.

5.2. Opt-out of Marketing Communications. You may opt out of marketing-related emails by following the opt out or unsubscribe instructions at the bottom of the email, or by contacting us at  SupportDesk@victorallen.com. You may continue to receive service-related and other non-marketing emails.

5.3. Cookies and Other Tracking Technologies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this,  follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change  your settings. If you do not accept cookies, however, you may not be able to use all functionality of the  Platform and our Site may not work properly. For more information about cookies, including how to see what  cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

We use the following types of cookies and trackers on our Site and/or Platform:

  • Strictly necessary cookies. These are cookies that are needed for the operation of our Site and/or Platform. They include, for example, cookies that enable you to log into secure areas or make a purchases.
  • Analytical/performance cookies. These are cookies that allow us to recognize and count the number of visitors and to see how visitors move around when they are using the Site and/or Platform. This helps us to improve the way our Site and/or Platform works, or example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are cookies used to recognize you when you return to our Site or Platform. This enables us to personalize our content for you and remember your preferences.
  • Targeting and advertising cookies. These cookies record your visits to our Site and/or Platform, the pages you have visited and the links you have followed. We will use this information to make our Site and/or Platform and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Flash cookies are also used on the Site. Flash cookies are small pieces of information stored and accessed by Adobe Flash. If you want to disable these flash cookies, you'll need to open the Adobe Settings Manager, accessible either by right clicking flash content and clicking “Global Settings” or by navigating directly to your storage settings through the Flash website. There you can clear some or all of your flash cookies manually through the Website Storage panel, or even turn off Flash Storage completely. However, please remember this could prevent some parts of our Site from working properly.

Our Site uses pixels which are HTML code snippets that are loaded when a user visits a website or opens an email. It is useful for tracking user behavior and activity. With a tracking pixel, advertisers can get data for online marketing, web analysis or email marketing. If such data is analyzed in a particular way, the data collected through these pixels can be used for other purposes as well, for example retargeting/behavioral advertising.

For example, Trilliant deploys the Facebook Pixel on our website. The Facebook Pixel may enable Facebook to match website visitors with their Facebook User Accounts. You can find out more about how Facebook collects and uses data by clicking here [insert hyperlink to https://developers.facebook.com/docs/meta-pixel/#meta-pixel].

If you’d like to disable these tracking pixels, there are a number of ways in which you can prevent your data from being collected by tracking pixels:

  • Set browser and email settings to be as restrictive as possible such that external graphics are only supported after permission, and HTML emails are not supported. Appropriate firewall settings can also do this.
  • Some browser extensions can be used to make tracking pixels visible (e.g., PixelBlock, uBlock Origin, HTTPS Everywhere, etc.).

We use Google Analytics to help us understand user activity and patterns on the Site. You can learn more  about these cookies here and about how Google protects your data here. You can prevent the use of Google  Analytics relating to your use of our Site by downloading and installing a browser plugin available here.

5.4. Advertising Choices. The Site works with third-party products and/or services (“Service Providers”) to offer and present our Site to you. These Service Providers may include, but are not limited to, Google and other Service Providers who help us track and analyze our Site user activity, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns and carry out targeted advertising campaigns.

Our Service Providers may get more information about your activity on our Site, including pages you visit, access times, visit duration, how you arrived at our Site and your IP address. An IP address is a number that identifies a device connected to the internet. For most devices, the IP address changes on at least a weekly basis. Our Service Providers may also get device identifiers and specific information about the browser you use. In some cases, this information may be unique to you. We may share and/or sell your information collected from you on the Site with third party vendors, advertising companies, or analytics providers including, but not limited to, Google. The Site also participates in targeted advertising wherein it contracts with Service Providers to collect certain information when you visit the Site to provide measurement services to the Site and target ads to Site users, such as Google Ads. These companies use information collected from the Site (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware or software information, cookie and session ID) and personal information (e.g., IP address) during your visits to this Site and other websites in order to tailor advertisements about goods and services to you. These Service Providers typically use a cookie, third party web beacon, or other similar tracking technologies to collect this information. The Site also works with third parties that collect information across various channels including, but not limited to, computers, mobile devices, and other connected devices, over time, for advertising, analytics, attribution, and reporting purposes. Your data may be transferred outside the country from which it was originally collected. Our Site provides you with the option to opt out of targeted advertising via its cookie preferences.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Some of our advertising partners are members of the Network Advertising Initiative (NAI)  and are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital  Advertising Alliance (DAA). You can obtain more information about these companies’ information collection  practices and opt-out of receiving interest-based advertising from participating NAI and DAA members at  https://www.networkadvertising.org/managing/opt_out.asp and/or the DAA’s website at  optout.aboutads.info. You can also limit collection of your information for interest-based ads by blocking third  party cookies in your browser settings or using privacy plug-ins or ad blocking software that help you block  third party cookies. In addition, your mobile device settings may provide functionality to limit use of the  advertising ID associated with your mobile device for targeted online advertising purposes. If you opt-out of  interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Some of the third party advertising companies we may work with offer their own opt-out options that you can  use to limit their use of your information for interest-based advertising. Please note that we also may work  with companies that offer their own opt-out mechanisms, such as Google  (https://adssettings.google.com/authenticated) and Facebook (https://www.facebook.com/about/ads), or do  not participate in the opt-out mechanisms described above. Even after using these opt-out mechanisms, you  may receive interest-based advertising from other companies.

How do you change your cookie settings?
Most internet browsers accept cookies by default, but you can change your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our Site to run and, as such, cannot be declined. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool [insert hyperlink to https://optout.aboutads.info/?c=2&lang=EN] to globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our Site. To learn more about cookies and modifying your browser settings related to these cookies you can review guidance from the Federal Trade Commission.

We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you remove your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt out is specific to the browser you are using and the device you use to access the Site. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information on our Site without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content on our Site.

5.5. Do Not Track. We will comply with opt out preference signals (OOPS) that inform us that you don’t want your personal information to be sold or used for targeted advertising, if the signal is sent from a platform or mechanism, such as Global Privacy Control, that enables us to accurately determine whether you are a resident of a state with an applicable privacy law regarding OOPS. You can learn how to enable Global Privacy Control here.

If your OOPS conflicts with your previously given privacy choice, we will still comply with the opt out preference signal. We may notify you of the conflicting signals and ask you to confirm your choice with the understanding that it will affect your previously given privacy choice or participation in certain programs.

Some web browsers allow you to set a global “Do Not Track” flag that is visible to websites. We do not take any action in response to this signal. We will comply with applicable opt out preference signals as described above.

5.6. Declining to Provide Information. We need to collect personal information to provide certain services. If you  do not provide the information requested, we may not be able to provide those services.

6. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Trilliant is headquartered in the United States of America. If you are from a country outside of the United States of  America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide  personal information to us, please note that any personal information that you provide to us may be transferred to  the United States of America. By providing your personal information, where applicable law permits, you hereby  specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth  herein or in any applicable terms of service.

7. OTHER SITES AND SERVICES

Our Platform may contain links to websites, mobile applications or other online services operated by third parties.  When you click on a link to any other website, mobile application or online service, you will leave our Platform and go to another site, and another entity may collect personal information or anonymous data from you. In addition,  our content may be included on other online services that are not associated with us. We have no control over, do  not review, and are not responsible for, these third party online services or for their content or actions. Other online  services follow different rules regarding the collection, use and sharing of your personal information. We encourage  you to read the privacy policies of other online services that you visit or use. The links to third party online services  are for your convenience and do not signify our endorsement of, or affiliation with, any third party or its services.

8. Users’ Age

Our Platform is not intended for use by minors under the age of 16. If we learn that we have collected personal  information of a minor under 16 without the consent of the child’s parent or guardian as required by law, we will  delete it as soon as possible. If you believe that we might have any personal information collected online from a  minor under 16, please contact us at SupportDesk@victorallen.com. By using this Site, you affirm that you are at least 16 years of age or older. We are not liable for any damages that may result from any user’s misrepresentations of age. No one under the age of 13 is authorized to use our Site or share any information with us, including personal information. Under no circumstances may anyone under age 13 use the Site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

9. RESIDENTSCONSUMER PRIVACY RIGHTS UNDER APPLICABLE STATE LAWS

If you are a resident of certain states, you may have the following rights under applicable consumer privacy rights laws, including, but not limited to, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and/or any other applicable state consumer privacy rights laws promulgated or amended from time to time. Such rights may include the right:

  • to know what categories of personal information we have collected and used, including how the personal information was collected;
  • to know what categories of personal information are being sold or disclosed, and if it is being sold or disclosed to third parties, as well as a list of categories of information
    that are sold or disclosed;
  • to opt out of the sale and/or sharing of your personal information for targeted advertising purposes;
  • to access your personal information, including the right to download or transfer your information;
  • to correct your personal information;
  • to the extent we collect any such information, to ask that we limit our use of your sensitive personal information;
  • to request that we delete your personal information;
  • to appeal any decision regarding your privacy requests;
  • to request a copy of your data in an electronic and portable format;
  • to equal service and equal price for goods or services even if you exercise your rights under applicable law(s).

To exercise the rights described above, please submit a request to us and provide the information we request that is required to verify your request by:

For all written requests, it is helpful to put the statement “Consumer Privacy Rights” in the body of your request, describe the nature of your request, and supply your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a resident in the state in which you provided an address and provide a current address for our response. Once we receive your request, we will verify it by asking you to provide certain information, such as information regarding a recent purchase. We will honor requests received to the extent required by applicable law and within the time provided by the applicable law. If you would like to use an authorized agent registered with the Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf.

To appeal a decision made by us related to your rights, please email us at SupportDesk@victorallen.com with the subject line of “Appeal Request” and a detailed explanation as to why you are appealing our decision. Once received, a representative will review the request and respond to you within 30 calendar days.

We will not discriminate or retaliate against you if you exercise your rights under applicable law(s) related to your personal information that produce legal or similarly significant effects. Specifically, unless allowed by applicable law, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a
    different level or quality of goods or services.

Generally, we will provide a response to a verifiable consumer request within forty-five (45) days of its receipt (or other time period as required by applicable law). If we require more time (up to an additional 45 days, or other time period as set forth in applicable law), we will inform you of the reason and extension period in writing. Any disclosures we provide will only include information that exists within our current records. The response we provide will also explain the reason(s) we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. For more information on your rights under applicable consumer privacy rights laws, click here.

Pursuant to applicable laws, you may request to opt-out of the sale and/or sharing of your personal information for cross-context behavioral advertising and/or targeted advertising, by clicking on the following link:

Do Not Sell or Share My Personal Information

California Shine the Light Law
California law permits residents of California to request notice of how their personal information is shared with third parties for direct marketing purposes. If you are a California resident and would like a copy of this notice, please submit a written request to the contact address in the “Contact Us” section below.

10. Accessibility Statement 

We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please call us at 1-800-619-7063 or email us at SupportDesk@victorallen.com. For more information, please see our Accessibility Statement here.

11. CONTACTING US

You may contact us with questions or complaints via email at SupportDesk@victorallen.com or by writing to us at the address below:

Trilliant Food & Nutrition, LLC
Attn: Privacy – Legal 1101 Moasis Dr. PO Box 307
Little Chute, WI 54140